Pocher originally was an Italian company that made diecast metal kits of expensive classic cars. These were particularly labor intensive and required a lot of patience and modeling knowledge and skills. Later Pocher produced several more modern and simpler kits like the Ferraris Testarossa and F40 and the Porsche 911 (993). Unfortunately Pocher went bankrupt in the 90s.
In 2013 the English company Hornby announced that they would revive the brand with new kits, starting with a 1/8 kit of the Lamborghini Aventador. In 2015 Pocher announced a motorcycle kit of the Ducati Panigale 1299 in very large scale 1/4.